Raine & Horne Supporting Budding Entrepreneurs To Bring Ellen To #Adelaide #Ellen2Adelaide #TweachMe
Raine & Horne is getting behind a team of local aspiring entrepreneurs in an effort to convince Ellen DeGeneres to visit Adelaide.
Raine & Horne is sponsoring Star On Tour Promotions – one of four finalists in the “HWY Apprentice” competition, run by the HWY – where entrants must devise a marketing campaign around a cause, cumulating in one final event.
Friday July 30 is Star On Tour’s big night and Raine & Horne is looking forward to being part of the event.
“We saw this as a great opportunity to engage with the community by supporting a group of creative, clever and motivated young people on a project that promotes South Australia and is also great fun,” Raine & Horne Chief Executive Kevin Magee said.
“The event line up looks fantastic and we’re excited to see how it all turns out – especially if they can attract Ellen’s attention.”
The event will be hosted by Matt Gilbertson from the Sunday Mail and features comedian Lindi Jane, The Deadly Boyz and DJ VIP, along with Adelaide’s die-hard Ellen DeGeneres fans and Ellen look-a-likes. Photos, a DVD and notebook from the night will be sent to Ellen in an effort to convince her to visit South Australia.
Star On Tour Promotions is busy marketing it’s event – making the most of numerous Ellen DeGeneres fan clubs on social networking sites Twitter and Facebook.
“We’re pleased to sponsor this group because they’ve shown great initiative and originality in promoting their concept,” Mr Magee said.
“As a real estate franchise Raine & Horne is actively evolving in the social media realm and we find it inspiring to see young minds get creative with the medium.”
The winners of the HWY Apprentice will receive $5,000 to fly to Los Angeles. If Star On Tour wins, it plans to take its cause to the US and campaign to Ellen in person.
Mr Magee said the concept is a great way to promote South Australia and in particular the city of Adelaide.
“Even if Star On Tour Promotions doesn’t win Ellen over just yet, her worldwide fame gives this idea a truly international focus,” he said.
“The group’s innovative and fun approach to promotion will help draw greater attention to South Australia on many fronts – and they’re not likely to end their campaign any time soon,” he said.
Mr Magee also said it is important for the Raine & Horne brand to stay connected with its markets through community initiatives of this kind.
“The HWY Apprentice competition is a fantastic idea – by helping Star On Tour we are widening our scope and brand awareness,” he said.
“Real estate is not just buying and selling houses – it’s about building relationships and giving back to your local community.”
“Win or lose, we’re thrilled to be a part of this project and help these young entrepreneurs do something positive for our state.”
For interviews: Kevin Magee, Raine & Horne SA on 0488 667 710 (Twitter @rhSA_CEO).
For media inquiries: Samantha Firth, Michels Warren on 0408 715 585.
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